Kim Kardashian sparks new peek-a-boob trend as Kym Marsh and Danielle Armstrong embrace cleavage-baring jumpsuits

From sheer skirts to no skirts, celebrities are constantly scrambling for new and quirky ways to flash their flesh.

And Kim Kardashian, 34, appears to have sparked something of an asset-baring trend, after she unapologetically flaunted her ample bosom in an open-fronted jumpsuit at a Los Angeles bash in the summer.

So when actress Kym Marsh, 38, and TOWIE star Danielle Armstrong, 26, stepped out at separate events in similar keyhole cut-out ensembles on Friday night, they unwittingly signalled the dawning of a new breast-baring era.

Keeping Up With The Kardashians star Kim went bra-less under her daring garment of choice, simultaneously defying gravity and turning heads.

And since becoming a mother to one-year-old daughter North, Kim has revealed that she's embraced an even sexier style.

She told Lucky magazine: 'I am definitely way sexier ever since having my daughter! The struggle to get back into shape after giving birth is such a real one.

It's so difficult to do, and afterwards, all you want to do is show off your body and feel sexy. I mean, my style's definitely more simple...'

Now everybody from Geordie Shore's Vicky Pattison, 26, to TOWIE's Lauren Goodger, 28, has been 'doing a Kim'.

Coronation Street actress Kym Marsh gave the wife of Kanye West a run for her money with a gaping jumpsuit when she stepped out for date night with her toyboy boyfriend Dan Hooper at the Rosso restaurant in Manchester.

All white, pet! Geordie Shore star Vicky Pattison has also been spotted adopting the style

Her style was not dissimilar to that of Danielle, who was spotted dozens of miles to the south at Loughton, Essex, nightclub LuXe.

The blonde beauty's black jumpsuit left very little to the imagination, thanks to its large oval cut-out feature over her ample cleavage, as she partied with pal Jessica Wright.

And the peek-a-boob style appears to have become a favourite among the TOWIE collective.

During her stint on Celebrity Big Brother, Lauren Goodger was far from shy about showing off her chest, but she's now discovered a more tasteful way to give onlookers a peep.

And even Sam Faiers, 23, has kept herself abreast on the trend, opting for a keyhole jumpsuit just like Kym and Danielle's, although she adapted her style to include a more sophisticated collar.

So it seems that British stars really are keeping up with Kim - at least in the cleavage department.