Bust-boosting
surgery has never been more popular, with more than 11,000 boob job
operations taking place in the UK alone each year.
But
not everyone wants to go under the knife, including some of the A-list
clients who visit Harley Street medic Dr Neetu Nirdosh.
Instead
of scalpels and implants, they are opting for a new treatment which has
been dubbed 'the Botox boob job' and uses injectables to plump up the
cleavage.

The Breastox- Botox is fast becoming the must have pre-red carpet procedure for my celebrity clients,' explains Dr Nirdosh.
'It is
a knifeless instantaneous breast lift. This form of breast augmentation
works best for those who are between a cup size A and C and is safer
and quicker than regular surgery.'
The
£1,000 treatment involves injecting Botox into the pectoral muscles
which temporarily relaxes them, leaving the shoulder and surrounding
chest muscles to take the strain.
As
a result, breasts are lifted and look higher and firmer, although given
Botox wears off, the effect lasts for a maximum of six months.
'There's no downtime, no reported side effects, no scars and it is virtually painless,' adds Dr Nirdosh.
'It
takes less than 30 minutes and is the ideal treatment for women
suffering from post-pregnancy droopy boobs, ageing, sagging breasts or a
wrinkly bust line as a result of sun damage.
Popular: Botox is the most popular injectable in use in the UK and accounts for 45,464 treatments a year
'It is also good if you want a bit of extra support so you can go braless as many of my red carpet clients do.'
Traditional
breast enhancement involves having a cut made either beneath the
breasts or in the armpits and inserting a silicone implant between the
breast tissue and the chest muscle.
Operations
cost between £3,500 and £5,000 and, according to the NHS, complications
can include infection, scarring and loss of sensation in the nipple.
Nevertheless,
according to figures produced by the British Association of Aesthetic
Surgeons [BAAPS], they remain one of the most popular cosmetic
surgeries.
But
thanks to scandals such as the PIP implant saga, which saw women fitted
with enhancements made with industrial, rather than medical, grade
silicone, many are turning to 'safer' injectables such as Botox.
Although
Macrolane, a filler marketed as a 'lunchtime boob jab' was withdrawn
from sale two years ago following claims that 25 per cent of patients
suffered complications after the treatment, others have proved
considerably less problematic.
Among
them is Botox, which, according to the International Society of
Aesthetic Plastic Surgeons [ISAPS], is the most popular non-surgical
cosmetic treatment in the world.
In total, say ISAPS, 45,464 Botox injections were carried out by qualified practitioners on British women last year.
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