Proud husband Kanye West brags about his wife Kim Kardashian's naked bum photo as he parties with Jason Binn in Los Angeles

While his wife Kim Kardashian 'broke the internet' with her bare bottomed magazine cover Kanye West kept it cool and casual.

The 37-year-old attended a DuJour event in Los Angeles on Tuesday night looking to be in a low key mood.

Dressed down in a hooded jacket, black T-shirt, and a few silver chains completed the rapper's attire - a stark contrast to the attention seeking Instagram posts made by his spouse that same evening.

Kanye spent time with DuJour Media founder Jason Binn who was dudded out in a leather jacket as they posed with Akira Back at Yellowtail Sunset.

Meanwhile, his wife Kim launched her latest magazine covers on an unsuspecting world this morning she had one wish, to break the internet.

And proud Kanye tweeted her bare bum cover with the hashtag '#ALLDAY', apparently suggesting that Kim had owned the internet for the day.

And we’d reason that she’s not far off. Not only have the two images of her taken for Paper magazine gone completely viral, one of them had over half a million Instagram likes in just nine hours.

The image was instantly compared to the iconic Grace Jones Island Life cover, and memes of her bum and lists written of things her bum looks like soon followed.

Meanwhile, TMZ claims Kim agreed to immortalize her most famous asset 'before getting pregnant again.

The gossip website goes on to allege that the reality star will be releasing more nude images in anticipation of getting pregnant - so more internet dominating images are apparently on the horizon.  

Within hours of posting the image of her oiled-up, Photoshop-enhanced behind, the internet went to town on creating their own versions, from centaurs to docking stations. 

TMZ also claims that a source with Paper magazine told them that Kim was not paid for the cover shoot.

The gossip site goes on to report that Kim shot the instantly infamous photos during Paris Fashion Week this summer.